Every year, as the confetti settles and the cheers of the Super Bowl fade into history, a familiar phrase echoes through the airwaves: “I’m going to Disney World!” This iconic declaration, made by the game’s Most Valuable Player (MVP), has become a cherished tradition that seamlessly blends the worlds of professional football and the enchanting allure of Disney’s theme parks. But how did this delightful custom come to be, and which MVPs have embraced the magic of Disney World in their post-game celebrations? Let’s take a whimsical journey through the history of this tradition, from its inception to the present day, and discover how Disney World has become the ultimate destination for football’s finest.
The Birth of a Tradition: 1987
The story begins in 1987, following Super Bowl XXI, where the New York Giants triumphed over the Denver Broncos. Phil Simms, the Giants’ quarterback, was named the game’s MVP. In a post-game interview, Simms was asked, “What are you going to do next?” His response? “I’m going to Disney World!” This spontaneous declaration was part of a new advertising campaign by The Walt Disney Company, aiming to promote its theme parks by featuring athletes celebrating their victories at Disney destinations. The campaign, known as “What’s Next?”, quickly became a staple of Super Bowl broadcasts, with the MVPs of each game proclaiming their plans to visit Disney World or Disneyland.
A Tradition Grows: From Simms to Mahomes
Since that inaugural moment, the tradition has continued, with each Super Bowl MVP adding their own unique flair to the phrase. From Joe Montana’s charismatic “I’m going to Disneyland!” to Patrick Mahomes’ enthusiastic “I’m going to Disney World!” in 2020, these declarations have become a symbol of triumph and joy. The commercials, often featuring the MVPs participating in parades and enjoying the attractions, have not only celebrated athletic achievement but also showcased the magic and wonder of Disney’s parks.
The Magic of Disney World: A Dream Destination
For the MVPs, visiting Disney World is more than just a promotional appearance; it’s a chance to experience the magic that millions of visitors cherish. From the iconic Cinderella Castle to the thrilling rides and enchanting parades, Disney World offers a unique blend of entertainment and nostalgia. For many athletes, it’s a dream come true to walk down Main Street, U.S.A., or to be part of a parade with beloved Disney characters. The experience is a testament to the universal appeal of Disney’s magic, transcending the boundaries of sport and entertainment.
Beyond Football: Other Sports and Celebrities Join the Tradition
While the tradition is most closely associated with Super Bowl MVPs, it has also extended to other sports and celebrities. From NBA Finals MVPs to Olympic gold medalists, athletes from various disciplines have been featured in the “What’s Next?” campaign, sharing their plans to visit Disney parks. This expansion highlights the versatility of the tradition and its ability to unite diverse achievements under the banner of Disney’s magic.
The Future of the Tradition: What’s Next?
As we look to the future, the “I’m going to Disney World!” tradition shows no signs of slowing down. With each passing year, new champions emerge, ready to share their joy with the world and, of course, with Mickey Mouse. The tradition continues to evolve, embracing new athletes, new sports, and new generations of fans. It’s a celebration that transcends the game itself, reminding us all of the magic that happens when sports and entertainment come together.
Conclusion: A Magical Tradition of Champions
In the grand tapestry of Super Bowl history, the “I’m going to Disney World!” tradition stands out as a beacon of joy and celebration. It’s a moment where sportsmanship meets fantasy, where athletes share their triumphs with the world, and where Disney’s magic touches the lives of millions. From Phil Simms to Kenneth Walker III, each MVP has added their own chapter to this enchanting story, ensuring that the magic of Disney World remains a cherished part of Super Bowl lore. So, the next time you hear an MVP declare, “I’m going to Disney World!” remember that it’s not just a phrase; it’s a tradition that celebrates the spirit of victory and the magic of dreams coming true.
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